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I could write this in third person but I'm not that cool yet. I've been wanting to be a communications person ever since 10th grade when I got to know I could get paid to think. So I fought and gave up on an engineering admit for a liberal arts degree. Made my way to Mumbai and started off .
I've now spent more than seven years of script approvals (and rejections), working weekends, copy changes and last-minute shoot cancellations to know that I'm crazy enough to do this for life.

The 20 years I spent learning tabla (an Indian percussion instrument) play a big role in pushing my creative limits.  I've also had a chance to work with The Dalai Lama, something that helps me keep my sanity. And I also hold a Guinness World Record to my name. #humblebrag

Media and marketing excite me. And I feel the future lies in embracing goodness and good tech in whatever brands intend to do.
More, when we meet.

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Yash poses for the international media at the Cannes Lions 2018 red carpet

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